- Work with client to define the PR and communication strategies and plan for their 25th anniversary campaign, reaching out to various media platforms through a set of key messages, generating mass publicity for the campaign
- Reinforce corporate image and branding for Airport Express Line through continuous public relations and marketing communications services such as consumer activation campaign, artist engagement, customer delight events and PR seeding
- Event planning and management for client’s 25th Anniversary flash-mob events and press conference, featuring MTR management and artist Ivana Wong
